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Doing Digital Media Right!

Thursday, March 8, 2012 from 11:30 AM to 1:00 PM (ET)

Fort Wayne, IN

Doing Digital Media Right!

Ticket Information

Ticket Type Sales End Price Fee Quantity
Online Price for Members
Tickets are an extra $5 if you wait until March 8th and pay at the door.
Ended $20.00 $1.49
Online Price for Guests
Tickets are an extra $5 if you wait until March 8th and pay at the door.
Ended $30.00 $1.74
Online Price for Students
Tickets are an extra $5 if you wait until March 8th and pay at the door.
Ended $15.00 $1.37
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Event Details

This month's Featured Speaker is:

Luke Andros,  a 15-year advertising veteran who has worked with companies such as ESPN and Golf Digest. Luke currently serves as Vice President of Goodway Group managing all digital advertising campaigns.

Doing Digital Media Right 
Creating, designing, and managing an online campaign is a key skill set for every agency, and becoming more important with each passing year. This session teaches how to mount a comprehensive campaign, from planning to search strategies, landing pages to traffic measurement. Luke also discusses how to make money transitioning traditional campaigns to digital.  
 
You will learn:

  • Why ad serving is the lynchpin of all online media knowledge
  • Why traditional demographic planning doesn’t work online, and how to plan online differently
  • How to take the mystery out of explaining online to clients
  • The power of combining search and display
  • How to allocate budget for online and plan campaign objectives

All attendees will receive complimentary copies of the book 30 Days to Digital Media Expertise!